The ACTIVE Network Inc. (NYSE:ACTV)
, the leader in cloud based activity and participant management™ (APM) solutions, has announced a preferred relationship with Hogg Robinson Group (HRG), the award-winning international corporate services company. The agreement calls for HRG Meetings Manager™, which is powered by ACTIVE Network | StarCite®, to be used to allow global sourcing of meeting venues and other meeting-related services, a single view of meetings spend, and greater control over an organization’s meetings to help minimize costs and reduce risk.
Analysts estimate that only 25% of organizations currently hold real-time visibility into meetings spend against corporate budgets
. Yet an estimated 205 million people attended 1.8 million meetings, generating $263 billion in direct spending in the United States alone
, with very little data available on what is being spent worldwide. The ongoing rise in meetings spend has created a need for
strategic meetings management
(SMM) as well as a need to transform events from cost centers to revenue drivers for businesses everywhere.
Powered by ACTIVE Network, HRG Meetings Manager has already been used in a number of European markets. The technology has proven itself to be robust, commercially viable and easy to use. With today’s announcement, a phased roll-out will begin across more of the HRG worldwide network in Europe, North America and Asia Pacific, followed by Africa, Latin America and the Middle East.
John Harvey, Special Projects Director at HRG comments: “Our preferred relationship with ACTIVE Network will enable us to make the business of strategic meetings management more effective for everyone involved. Intuitive for our travel consultants to use and well suited to helping us manage our clients’ strategic meetings programs, the use of HRG Meetings Manager in an increasing number of countries enhances our worldwide capability and means that clients and suppliers can receive quality, consistent and cost-effective sourcing across multiple markets.”