This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

San Francisco's City Target Store: An Urban Goldmine

When I lived in San Francisco there was no such thing as City Target. We -- and pretty much everyone around us -- made regular pilgrimages to the Target big box in Daly City, a suburb south of San Francisco. These new City Targets might cannibalize some business from Daly City, but probably not enough to matter.

While I always opt on the side of innovation, I do understand that Target wants to give these former Daly City shoppers what they expect at the new urban stores. Get too cute and you can scare people right back to the 'burbs for the weekly Target run.

Three -- We likely will not get it, but I want to see a breakdown of City Target versus regular Target sales. For instance, what has happened to the Daly City store since the Downtown SF City Target opened? And, when City Target opens at the old Mervyn's site, what will happen, sale-wise, if anything, to nearby locations?

In the spirit of (AMZN - Get Report) not breaking down Kindle sales or Apple (AAPL - Get Report) not giving sales numbers from specific retail stores, Target will likely keep these numbers under lock and key.

If Target continues to extend the urban strategy, I guess we can assume success. To this point, it barely comes up on the company's conference calls. That's probably because there's not much to say. Same concept, different-than-usual location and slightly smaller stores. And, as I noted in December's City Target article, they really are -- and certainly feel -- slightly smaller:
On average, SuperTargets take up the most square footage at 177,291 apiece. Expanded food stores come in at 129,281 per. General merchandise stores run 119,084 square feet each. And CityTargets are not too far behind thus far at 102,800 square feet per location. Once inside you really cannot tell the difference between the stores, with SuperTarget the obvious exception.

I probably shouldn't expect a run-of-the-mill retailer like Target to do anything but mail it in. It knows it can drive revenue in places like San Francisco. So, at least from today's perspective, it sees no reason to break ground on anything but smaller stores. That's disappointing.

-- Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $112.12 2.39%
AMZN $539.80 1.25%
BBY $36.95 -0.81%
SNE $26.60 0.68%
TGT $78.88 0.24%


Chart of I:DJI
DOW 17,084.49 +33.74 0.20%
S&P 500 2,013.43 +15.91 0.80%
NASDAQ 4,830.47 +19.6820 0.41%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs