This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

San Francisco's City Target Store: An Urban Goldmine

Stocks in this article: TGT BBY SNE AMZN AAPL

NEW YORK ( TheStreet) -- I lived in San Francisco between 1999 and 2006.

I visited this past weekend (to chat with Pandora (P) co-founder Tim Westergren for Tuesday's first edition of TheBeach Meets TheStreet).

While in town, I gave myself a tour of Target's (TGT - Get Report) "urban concept" locations.

One will occupy a former Mervyn's site, adjacent to a Best Buy (BBY). But, don't worry, that banner in the picture reassures browsers and showroomers that Best Buy remains open during construction.

This site is near the University of San Francisco campus, which makes sense; Target located one of its Southern California "City Targets" adjacent to UCLA. Like the LA outpost, the San Francisco store is also a stone's throw away from a Trader Joe's.

The other City Target is up and running in Downtown San Francisco (4th and Mission) in the Sony (SNE - Get Report) Metreon building, which houses several other attractions including restaurants and a movie theater.

City Target looks pretty damn nice smack dab on the edge of San Francisco's main shopping district. Seeing that store and knowing how well it and the forthcoming one will do made me, in some respects, back off of the negative opinion I expressed late last year in City Target: Major Disappointment, But Is It An Epic Failure?

Here's where I stand on Target's urban strategy now, which, by the way, interests me because I'm a big fan of urban environments.

One -- I'm still majorly disappointed. Target had an opportunity to do something special in its urban stores. Instead, it ignored anything resembling retail innovation, pulling from the same tired tool box it uses in its suburban stores.


Calling what Target is doing in the urban core a "concept" makes it sound all-too-sophisticated. It's nothing but an urban planning and design workaround. There's resistance to huge big box stores in places such as San Francisco. Therefore, Target compromises and opens slightly smaller stores.

Two -- Even though it's unimaginative, it will work, at least in San Francisco and probably elsewhere.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,416.85 +225.48 1.31%
S&P 500 2,021.25 +19.09 0.95%
NASDAQ 4,683.4070 +45.4130 0.98%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs