Sun & Skin Care Research Acquires Bull FrogÂ®
COCOA, Fla., Feb. 11, 2013 /PRNewswire/ -- Sun & Skin Care Research (SSCR, LLC) today announced that it completed the acquisition of the popular sunscreen brand Bull Frog from Chattem, Inc., a Division of Sanofi US.
"Bull Frog is an iconic brand that we believe will respond positively to our laser focus on the sun care category and our commitment to growing brands through innovation, advertising and best-in-class retail service," said Steve Taylor, chief executive officer, Sun & Skin Care Research. "We are well positioned to leverage the Bull Frog market opportunity and drive the brand to a new level."
Bull Frog has a history of innovation and was the first sun care brand to provide water resistant protection and the first mass marketed sunscreen/insect repellent line. Launched in 1985 in California, Bull Frog offered serious sun protection to surfers who spent hours in the water.
The brand has expanded beyond that core audience and today is well-loved by consumers with an active life style who need superior water resistant and insect repellent protection. Bull Frog Mosquito Coast ® is the number one selling combination sunscreen and insect repellent."This acquisition is consistent with our long-term strategy, which includes growing our sun care portfolio with clearly differentiated offerings as part of a broader diversification strategy," added Taylor. About Sun & Skin Care Research, LLCSun & Skin Care Research was founded in 1989 and is dedicated to improving and protecting the health of your skin in and out of the sun, everyday and everywhere. The company develops, manufactures and distributes a wide array of new and unique sun protection and skin care products that are distributed around the world. The company's portfolio of Brands include Ocean Potion ®, NO-AD® and PARROT HEAD™ from Margaritaville ®. The company proudly makes all of its products in Cocoa, Florida, USA. Visit www.sscrllc.com SOURCE Sun & Skin Care Research
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