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TheStreet Open House

VTech® Unveils Wide Range Of Developmental Learning Toys At 2013 American International Toy Fair

NEW YORK, Feb. 10, 2013 /PRNewswire/ -- VTech® ( www.vtechkids.com) announced today its new lineup at the 2013 American International Toy Fair. VTech's new introductions infuse cutting-edge technology into developmental stage-based learning toys to enhance the play experience, stimulate the senses, ignite a child's imagination and, most importantly, make learning fun. In this ever-changing world of technology and play, VTech's commitment to innovation is unsurpassed, and is demonstrated throughout its extensive array of Switch & Go Dinos®, Go! Go! Smart Wheels™ vehicles and playsets and its InnoTab range of learning tablets.

"For more than 30 years, we have embraced the belief that children learn best when they are having fun, which is why we deliver innovative learning toys that teach important skills, behaviors and concepts, all while invoking fun and sparking a child's natural curiosity and imagination," said William To, President, VTech Electronics North America. "VTech understands play. VTech understands learning. And VTech understands technology. It's the combination of all three, when done exceptionally, that enhances the play experience, stimulates the senses and ignites a child's imagination."

VTech's 2013 range of new introductions include:

Infant and PreschoolWith nearly 40 new product introductions in this category, VTech has the largest line of infant and preschool electronic learning products 1, each one chock-full of play value for unlimited, open-ended fun. From encouraging mobility and exploration among newborns to introducing preschoolers to early learning skills, VTech provides the appropriate learning tools for every age and stage of a child's development.

Whether kids are being introduced to everyday life skills such as their daily routine, first words and emotions with Cody The Smart Cub™ and  Cora The Smart Cub™, packing for a learning adventure with the Roll & Learn Activity Suitcase™, playing fun racing games and learning about letters, phonics, words, numbers with the 3-in-1 Race & Learn™, or transforming a shopping cart to a kitchen while learning about food and colors with the 2-in-1 Shop & Cook Playset, VTech's latest additions to its expansive line of infant and preschool toys introduce children to early learning skills and help establish a lifetime love of learning. The new infant and preschool items range in price from $10.99-$79.99.

Switch & Go Dinos ®What do you get when you combine two of boys' favorite playthings, dinosaurs and vehicles, with a cool transformation feature and awesome sound effects? VTech's Switch & Go Dinos ! From a Velociraptor to a helicopter and from a Stygimoloch to a race car, and more, innovative technology opens up a world of endless imagination and creativity. The evolving line, now featuring more than 15 Switch & Go Dinos, ranges in price from just $12.99 to $69.99.

Each of the collectible Switch & Go Dinos features high-quality electronics and a unique transformation feature to provide a 2-in-1 imaginative play experience. In dinosaur mode, sound effect buttons emit realistic dinosaur sounds and phrases that teach facts about each dino, providing kids with fun and enriching playtime. The hero of this year's line, Jagger the T-Rex™, transforms from a super-cool construction crane to a fierce Tyrannosaurus Rex and features innovative voice recognition technology.

Go! Go! Smart Wheels™ Go! Go! Smart Wheels™, VTech's new introduction for toddlers, enhance one of the most popular play patterns while teaching important learning skills, boosting imaginative play through cause and effect, encouraging interactivity and providing an outlet for good old-fashioned role play.

Each playset features SmartPoint™ locations that can be recognized by Go! Go! Smart Wheels™ SmartPoint™ vehicles. As a vehicle is rolled over a playset's different SmartPoint locations, the car will flash, play greetings, fun sounds, short tunes and sing-along songs.

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