This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Sanrio, Inc. And NECA Sign Licensing Agreement













HILLSIDE, N.J., Feb. 10, 2013 /PRNewswire/ -- Sanrio, Inc., creator of the global icon Hello Kitty ®, and National Entertainment Collectibles Association ( NECA), a world leader in licensed consumer goods, have announced a licensing agreement to produce games, collectibles, toys and novelty items featuring Hello Kitty and other Sanrio characters.   The new collections will launch at New York Toy Fair, February 10-13.  The agreement is effective immediately. 

"We are honored to be part of such a beloved brand with such a rich history," said Joel Weinshanker, President and COO of NECA. "So many fans, our team included, have loved Hello Kitty from the beginning, and we're thrilled at the opportunity to work with Sanrio to serve these loyal fans,"

The new Hello Kitty line will cater to long-time collectors, with action figures and statues, high-end lamps, calendars, tea sets, vintage carrying cases, and more, as well as various tabletop games, plus a HeroClix miniature gaming collection from NECA's games subsidiary WizKids. The highly anticipated Hello Kitty products will begin launching in North America this summer.

The upcoming product line-up adds to NECA's extensive catalog of distinguished licenses.  For more information, visit NECA (booth #4802) at New York Toy Fair, February 10-13.

About Sanrio  Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody , and Keroppi, is a worldwide lifestyle brand founded on the "small gift, big smile ®" philosophy -- that a small gift can bring happiness and friendship to people of all ages.  For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.

About NECA  National Entertainment Collectibles Association Inc. is a media and entertainment company operating in the United States and internationally, with three segments: Consumer Products, Filmed Entertainment and Online Retail/Digital Distribution. NECA is the leading designer, marketer, and worldwide distributor of licensed entertainment consumer goods based on some of the world's most established and beloved properties, providing products across all consumer categories and distribution channels. Together, NECA's divisions provide a comprehensive, end-to-end solution to elevate each property, maximizing exposure and reach, while protecting the vision of the creator. As a result of NECA's singular passion and reverence for the intellectual property backing its products, some of this generation's most recognized content creators enjoy working with NECA, allowing us to help bring their vision to their audience. For additional information, visit www.necaonline.com.

About WizKids  WizKids/NECA, LLC, a wholly-owned subsidiary of NECA, is a New Jersey-based game developer and publisher dedicated to creating games driven by imagination. WizKids first pioneered the Combat Dial system featured in HeroClix, the most successful collectible miniatures game on the market today, with over 400 million miniature game figures sold worldwide. WizKids continues to produce new proprietary game platforms and properties including the award-winning board game Mage Knight, the groundbreaking Dice Building Game engine used in the critically-acclaimed game Quarriors, as well as the innovative Connect with Pieces puzzle building game platform. For additional information, visit www.wizkidsgames.com.

SOURCE NECA

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs