MEGA Brands and Mattel continue to expand construction lines
MONTREAL/ NEW YORK, Feb. 10, 2013 /PRNewswire/ - MEGA Brands launches its brand-new Mega Bloks Hot Wheels™ collection today at the 2013 American International Toy Fair. Toy insiders will get a full preview of the highly-anticipated construction line hitting stores this summer.
Following their successful launch of the Mega Bloks Barbie line in Holiday 2012, MEGA Brands and Mattel continue to expand the construction category with a full range of building sets based on the iconic and best-selling Hot Wheels ® brand. Mega Bloks Hot Wheels brings together the speed, action and performance of this world famous boys brand with easy building fun, cool action features and the world's first collectible Hot Wheels micro-action-figures.
"2012 was an exciting year for Mega Bloks as we materialized our partnership with Mattel and launched the Mega Bloks Barbie line", said Vic Bertrand, Chief Innovation Officer at MEGA Brands. "As we continue to join our expertise, we are now proud to introduce the brand new Mega Bloks Hot Wheels collection for Fall 2013, where Mega Bloks brings the world's most famous car brand to building toys."The Mega Bloks Hot Wheels collection allows boys and collectors to build and customize awesome vehicles such as the ripcord-powered Build and Race assortment, the motorized 3-in-1 Super Blitzen TM Monster Truck with custom parts for three vehicle transformations, or the Urban Agent TM Escape Rig with missile launchers and vehicle stunt ramp. Every set, including the Hot Wheels Test Facility™ playset, includes exclusive Team Hot Wheels™ collectible micro-action-figures. Unveiling its biggest ever product launch at this year's Toy Fair, MEGA Brands (booth # 751) will also showcase its 2013 additions to the Mega Bloks Barbie range with all-new themes and features such as lights and sounds, tons of accessories, and more Barbie™ Friends including Ken™! Toy Fair attendees will be treated to a preview of all the new sets for Fall '13 including the Mega Bloks Barbie™ Glam Scooter, Dolphin Adventure, Glam Salon, Horse Stable and Super Star Stage, which features fun songs and a light-up stage that responds to the beat of the music.