NADA's Underriner: Factory Top-Down Control Never Works
(1) Resilience of the Franchise Model – "Past predictions of radical change threatening our industry have not come true. Experts predicted the onset of multi-branding, widespread build-to-order and the bypassing of traditional retail channels," Underriner said. "None of these changes have happened, thanks to the resilience of the franchise model."
(2) Current Trends Continue – Present trends with increased sales per store, higher consumer expectations and increased reliance on technology will continue. The report concludes that the "rate of change may be slower than many pundits might expect," he added, since car transactions are both complex and highly regulated.
(3) Centralizing Support and Administrative Operations – The study indicated that industry may move away from a dominant "fully-integrated" dealership model towards other options, including a "leaner" store that focused entirely on sales and service, with all administrative and support functions moved offsite.
(4) Innovative Service Operations – The study also looked at ways to improve both the customer experience and the dealership's bottom line through experiments in the area of service, where there is enormous upside for dealers and OEMs alike. Format options related to this could include satellite service, shared service facilities, pick-up and drop-off shuttles and even driveway retrieval, Underriner added.Stair-Step IncentivesAnother area of concern for many dealers is two-tier incentives programs, which often results in auto manufacturers attempting to impose one-size-fits-all programs on dealers, he said. "NADA has had a long-standing position in support of a level playing field for all dealers. Unfortunately, history shows that, at times, manufacturers' create incentive programs that favor some dealers over others," Underriner said. "These unfair programs are bad for dealers, bad for automakers and bad for customers. Two-tier pricing: Harms brand credibility; Hurts dealers of all sizes; and destroys customer confidence in dealers and automakers.""We must speak with one strong voice: Factory top-down control will never work," he said. "It will always fail because it negates our ability to innovate and adapt to local community needs."
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