FordDirect Survey Finds Consumers Prefer Dealers Who Engage In Online Conversations
"Digital technology is a key driver in dealer sales and profitability," said Fuller. "Social media and reputation management can help dealers attract customers, increase engagement, and ultimately positively influence where consumers elect to go to buy and service their vehicles."
For more information on FordDirect, reputation management, and social and digital marketing, please visit: www.FordDirect.com/DealerCenter.
About FordDirect FordDirect (forddirect.com/dealercenter) is a joint venture between Ford Motor Company and its franchised dealers to create a comprehensive Web presence for dealers and provide digital marketing services that help dealers sell more cars and trucks. FordDirect provides dealers new and pre-owned marketing services, call tracking, lead management solutions, dealer websites, search optimization and marketing, database marketing, marketing services for regional dealer advertising groups and other digital services. FordDirect is headquartered in Dearborn, Mich.
Contact : Deana Alicea, 248-304-1457, firstname.lastname@example.org for FordDirectSOURCE FordDirect
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