"Digital technology is a key driver in dealer sales and profitability," said Fuller. "Social media and reputation management can help dealers attract customers, increase engagement, and ultimately positively influence where consumers elect to go to buy and service their vehicles."For more information on FordDirect, reputation management, and social and digital marketing, please visit: www.FordDirect.com/DealerCenter.
FordDirect Survey Finds Consumers Prefer Dealers Who Engage In Online Conversations
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