This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Christian Siriano And Payless Team To Bring Shoppers More Immediate Access To Affordable Runway-To-Reality Style

NEW YORK, Feb. 8, 2013 /PRNewswire/ -- Christian Siriano and Payless ShoeSource have teamed up in a bold move to bring immediate shopper access to affordable runway fashion with the Feb. 18 availability of the LeToile, a direct-from-the-runway style featured in Siriano's show, offered at thousands of Payless stores nationwide and for just $30.

"The LeToile style is a very wearable cocktail shoe with is black patent sling-back design that transcends the seasons and so it fit nicely in my fall collection unveiling and will be featured  in my show tomorrow," said Siriano.  "Fashion Week is always about the coming season -- fashion available five months out -- but I wanted to bring shoppers a direct-from-the-runway look that is available ASAP and at a great price."

Beginning February 18, shoppers can purchase the style online at or use the "find this style at a store near you" feature to locate the style in the right size at a local store.

Siriano's Fall '13 collection is inspired by the golden age of the Russian Opera in the 1880s.

"An evening at the opera was on my mind when I was designing, and I imagined what these women attending would wear and how they might style each look together for fall. There are whispers of Russian military details too and you can really see all this come together in the shoes -- they are very regal and royal with a 1880s influence, but modern and powerful for today's sexy woman."

The LeToile is an opened-up sling-back dress pump with a platform sole featuring all-over black patent, a criss-cross detail at the toe and a playful animal print lining.   Twelve additional shoe designs will hit the runway tomorrow at Christian's show and these styles will inspire the Fall '13 Christian Siriano for Payless Gold collection available at Payless in September.

"Providing trend-right shoes and accessories at affordable prices is something we pride ourselves in season after season, and with creative design partners like Christian, we are able to do just that," said Paul Jones, CEO of Payless ShoeSource. "We are excited to deliver more immediate access to fashion – giving shoppers the opportunity to purchase a style from Christian's runway show at our stores for just $30 and just a week following the big event."

About PaylessPayless ShoeSource offers a wide range of essential, trend-right shoes and accessories at affordable prices to help budget-conscious consumers look good every step of the way. Payless stores feature an engaging self-select shopping environment, unique customer services, the Incredible Value Every Day Collection and a well-known portfolio of brands including Airwalk®, Dexter®, Champion®, American Eagle by Payless, Brash™, designer label Christian Siriano for Payless™ and children's brand Smartfit®.  Payless operates more than 4,100 stores throughout the Americas and an online store ( and also has approximately 202 franchised stores located primarily in Asia, Eastern Europe and the Middle East. 

SOURCE Payless ShoeSource

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs