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Feb. 8, 2013 /PRNewswire/ -- Claire's Stores, Inc., one of the world's leading specialty retailers of fashionable accessories and jewelry at affordable prices for young women, teens, tweens and girls, today announced the appointment of
Dina Keenan as Global SVP/Chief Marketing Officer.
Ms. Keenan recently joined the Company, and is a proven marketing executive with over 20 years of global experience in marketing strategy, brand development, advertising and retail. Her unique cross-disciplinary background comprises both agency and client side experience including The Integer Group, Bath & Body Works, Elizabeth Arden Red Door Salons & Spas and Bozell Worldwide. The CMO position reports into
Jim Fielding, CEO.
Jim Fielding, CEO of Claire's Store's Inc. commented, "We are very pleased to announce that
Dina Keenan has joined Claire's as Global Chief Marketing Officer. Dina possesses a compelling combination of leadership skills and marketing acumen, both of which will play a critical role in helping us achieve our future growth objectives. She also truly understands the power of branding across multiple platforms and brings a fresh perspective to continuing our conversation with our Claire's and Icing friends. I am thrilled to have her join the talented senior management team at Claire's."
Ms. Keenan added, "Claire's is a beloved brand with a very rich heritage among young girls and their Mom's across the globe. I look forward to taking Claire's into the next chapter of its long-standing history through best-in-class, authentic marketing strategies and creative brand building initiatives. I believe passionately in Claire's ability to inspire and connect with young girls and this will remain a top priority and foundational pillar for the brand. It is very exciting to have the opportunity to join a talented management team who also shares my enthusiasm." One of the initial focuses for Ms. Keenan will be to align her organization to support the global brand needs of Claire's and Icing.