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TheStreet Open House

New Faces For Iconic GOT MILK? Billboard Revealed

SAN CLEMENTE, Calif., Feb. 8, 2013 /PRNewswire/ -- Just in time to proudly celebrate National Girl Scout Cookie Day, the California Milk Processor Board (CMPB), the creator of GOT MILK?, and the Girl Scouts in California revealed today the names and faces of the three grand prize winners of the GOT MILK? – Girl Scouts Photo Contest during unveiling ceremonies held simultaneously in Los Angeles, Oakland and San Diego.

(Photo: http://photos.prnewswire.com/prnh/20130208/LA56914)

Three Girl Scouts, Eleanor Massey, 7, from Girl Scouts of Greater Los Angeles, Madison Glock, 6, from Girl Scouts of Northern California and Maria Isabella Burritt, 10, from Girl Scouts San Diego each won camp scholarships, $500 and their very own billboards congratulating them for winning the contest.  The billboards showcase the three Girl Scouts.

"This contest commemorates the 15 th Anniversary of the print campaign we launched with the Girl Scouts in 1997," said Steve James, executive director of the CMPB.  "Eleanor, Madison and Maria Isabella are strong, healthy and confident young ladies who have demonstrated that they are great ambassadors for both GOT MILK? and the Girl Scouts in California."

The GOT MILK? – Girl Scouts Photo Contest garnered more than 300 entries throughout the state.  The three grand prize winners were selected from a pool of 24 finalists, who also each won a camp scholarship worth $350 for their efforts.  The winning billboards will be up throughout the month of February and are available for viewing at the following intersections:

  • Downtown Los Angeles – First Street and Beaudry Avenue
  • Downtown Oakland - Grand Avenue and Broadway
  • Downtown San Diego – B Street and Eleventh Avenue

The GOT MILK? - Girl Scouts Photo Contest, which ran from Nov. 5 to Dec. 17, 2012, was inspired by an iconic print campaign that ran 15 years ago.  It featured an adorable 10-year-old Girl Scout who made an impression on Californians with her iconic uniform and an armful of cookie boxes, provoking the question, "GOT MILK?"  This new contest was open to all currently registered Girl Scouts in kindergarten through Grade 12 belonging to one of the eight councils in California including Girl Scouts of Greater Los Angeles, Girl Scouts of Northern California, Girl Scouts of Orange County, Girl Scouts San Diego, Girl Scouts Heart of Central California, Girl Scouts of Central California South, Girl Scouts of California's Central Coast and Girl Scouts of San Gorgonio Council. Each member submitted a photo with a caption of no more than eight words showcasing the contest prompt: How have Girl Scouts and milk helped them become strong, healthy and confident? 

To see a picture of the winning girl scouts and the names of the 24 finalists, visit www.gotmilk.com/news.

About Girl Scouts in California Girl Scouts, the preeminent leadership development organization for girls, is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. In California, more than 200,000 Girl Scouts from every social and economic background are developing values, skills and abilities for success in the 21st century. According to a recent study conducted by the Girl Scout Research Institute in conjunction with an independent research firm, women who were Girl Scouts as children display significantly more positive life outcomes than non-Girl Scout alumnae. Girl Scout alumnae have higher perceptions of self, higher rates of volunteerism and civic engagement, higher rates of college education and higher household incomes than non-alumnae. To join, volunteer, reconnect with or donate to Girl Scouts, visit www.GirlScouts.org.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California.  Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history.  GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995.  The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk).  The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences.  GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com.  The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

SOURCE California Milk Processor Board

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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