"After adding Special Offers to our new-car inventory listings on Cars.com, we saw a significant increase in the click-through rate to those vehicles," said
, General Manager of Hyundai of
and PowerDrive customer. "As a result, we recently had the best new car sales month in the history of our store, part of which I attribute to Special Offers."
Deeper Reputation Exposure:
"One of the key findings of our research of new-car shoppers is that they aren't necessarily looking for the lowest price; they want a competitive price and a great purchase experience from a dealership they can trust to service their vehicle in the years ahead," said Hummer. "Dealer Reviews have been a powerful differentiator for all of our customers since their launch in 2011, and dealers have the opportunity to amplify their reputation even further with PowerDrive."
In addition the dedicated tab of the Dealer Profile featuring Dealer Reviews for all Cars.com franchise dealers, only PowerDrive customers receive featured reviews on vehicle detail pages. Customizable widgets bring Cars.com reviews to the dealership's website and Facebook, providing external content that keeps shoppers engaged with their site and Facebook page, as well as making it easy to solicit additional reviews to drive volume.
PowerDrive dealers also receive a robust reputation management tool, which aggregates reviews from Cars.com and a number of other online reviews sites and provides actionable reports that track trends over time and offer competitive analysis.
Branded Video Experience:
"Consumers are busy, and increasingly, they're choosing to do as much of their shopping as possible online," said Hummer. "Video is the closest thing to visiting a dealership in person, and the strong engagement we're seeing with video is why we made it a standard part of our advertising package in 2011. PowerDrive takes this incredibly effective medium and makes it a powerful differentiator by adding dealership branding and more ways to engage."