Feb. 8, 2013
/PRNewswire/ -- Today, the United Nations Foundation,
Royal Dutch Shell
plc, Tribal Brands, Inc. and members of the entertainment industry will unite to celebrate the launch of mPowering Action, a first-of-its-kind worldwide movement and mobile platform designed to inspire, empower and motivate a generation of global citizens to take positive action in their communities, for their families and for themselves. Co-hosted by actress / UN Youth and Girl Up champion,
, mPowering Action will be launched at a star-studded event during Grammy Week in
, and will feature a special appearance by super-producer Timbaland, the platform's first
, who alongside
will make the U.S. debut of the first song in support of the initiative. The event will also feature a performance by two-time Grammy-nominated DJ / producer Avicii, whose House for Hunger initiative is currently supporting The FEED Foundation. More than 600 global youth leaders, from 15 nations, alongside representatives from organizations like Girl Up, Model UN, the Always Believing Foundation and the UN Global Youth Forum, will share their stories and highlight key issues in their countries and how collective action can provide a stimulus for global, social and environmental change.
Today, people under 25 make up 43 percent of the world's population – in some countries, that number is as high as 60 percent. This amounts to nearly 4 billion young people living on the brink of the greatest technological advances and human progress while also surrounded by intractable public health epidemics, record jobless rates, outdated education systems and historic pressures on the planet's resources. This generation of millennials is social media savvy and eager to help create real-world change, and for the first time in history, technology has the ability to facilitate change in the palm of their hands.