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LOS ANGELES, Calif. and
Feb. 8, 2013 /PRNewswire/ -- AEG Digital Media, (AEG DM), the leading provider of live online broadcasting solutions, facilities and video optimization services in the digital media industry joined forces with Akamai Technologies, Inc. (NASDAQ: AKAM), the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere, to deliver The Recording Academy
GRAMMY® Live online broadcast experience. Now in its fourth year, GRAMMY
® Live provides viewers around the world with access across multiple devices to exclusive, behind-the-scenes events surrounding the 55
th Annual GRAMMY Awards
February 8th through
February 10th, GRAMMY
Live will feature three days of live and on-demand video coverage of Music's Biggest Night
® that includes exclusive interviews, performances, red carpet arrivals and backstage interviews and reactions. GRAMMY
Week events include "Social Media Rock Star Summit" at the LA Live Conga Room and "MusiCares Person of the Year Event" at the
Los Angeles Convention Center both on
February 8th, "Special Merit Awards and Nominees Reception" at the Wilshire Ebell Theatre on
February 9th, "Pre-GRAMMY Gala" at the Beverly Hills Hilton on
February 9th, the "Pre-Telecast Ceremony" at the Nokia Theatre on
February 10th and the "Red Carpet Arrivals Area" on Chick Hearn Blvd., adjacent to the Staples Center on
February 10th with coverage from behind the scenes activities during the 2013 GRAMMY Celebration
AEG Digital Media's Online Broadcast Center in
Marina Del Rey, Calif. is playing a key role in Grammy
Live, acting as the master control room. Utilizing their direct fiber to L.A. LIVE, broadcast feeds will be routed to the new facility allowing for live encoding and seamless integration of red carpet coverage, backstage interviews and Grammy week events.
"AEG Digital Media is excited to be working with the GRAMMY
Awards and GRAMMY Live again to deliver the show across multiple devices so music fans around the world can join and share in one of the biggest music events of the year," said
Chris Roach, Head of Business Development for AEG Digital Media. "Our multi-angle Tremolo Player, coupled with our world-class Online Broadcast Center will allow fans to interact with several GRAMMY events, including red carpet events, behind the scenes interviews and onstage performances in high definition streamed to any handset or screen."
Throughout the GRAMMYs and all GRAMMY-related events, The Recording Academy will be using AEG Digital Media's multi-angle Tremolo Player, to create a multifaceted and engaging experience for fans watching the GRAMMYs from any screen, giving them the best in online streaming while delivering a skip and buffer-free end user experience. In addition, AEG DM will provide a quick-turnaround VOD, as well as advanced audience analytics.