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TheStreet Open House

An Insider Look - The CEO Behind Paul Blanco's Good Car Company

SACRAMENTO, Calif., Feb. 8, 2013 /PRNewswire/ -- Born into a family of educators (mother a teacher and father a legendary High School football coach) in 1961 in Wisconsin he had a remarkably all American type midwestern existence. His father took a job coaching in New Iberia, Louisiana in the 1970's. Where young Paul was introduced to an entirely different culture and lifestyle. Educated at the University of Louisiana where he attained a Bachelor's in political science, Paul was immersed into the south Louisiana "laissez les bons temps rouler" attitude, and lifestyle.

But even then he would show the self starting entrepreneurial spirit that would separate him from his peers. Working as a car stereo installer he developed deep understandings of auto sound installation and was before his time anticipating the future demand for quality auto sound systems. Branching out on his own he became extremely successful selling greatly enhanced sound systems to local auto dealers and their customers. Marketed as The Preferred Auto Solution he made solid connections with several dealers, and auto dealer groups that would give rise to future endeavors.

Leveraging his knowledge of aftermarket products, and the demand for such products he went after what was in these pre-SUV times in high demand. A family type vehicle that would fit into a normal garage and be driven daily, yet was perfect for road trips, and family vacations. Namely the family van conversion. Starting modestly, actually in his own garage. Paul went on to develop a company that in 5 years was at the apex of the industry, almost single-handedly. The Omniicraft Company was the third largest in the world at a time when the industry was huge. Remarkably Paul was the inventor, designer, production manager, and lead sales person traveling across America. Employing 130 people in a 200,000 square foot building. He soon opened a second plant in Houston, Texas building the Empire Coach.

With the proliferation of the SUV market Paul saw the handwriting on the wall and sold his company and invested in a west Texas new car franchise. Focusing on making financing available to the average working person and those with some challenges Mr. Blanco increased the rate of sales from a measly 5 new vehicles a month to an incredible 160 per month.

He sold this business to follow his dream of living in California (near his siblings). Paul purchased a Ford dealership in gorgeous Calistoga, California in the heart of the wine country. Once again he was again a smashing success.

More parent companies took notice of this upstart, dynamic marketer who had carved out a niche in the market place that was underserved. Soon he had a Sacramento Chevrolet, and Mitsubishi franchise. Being in an economically depressed area of the city he took steps to reach out to the community with opportunities for the residents, he strived to improve the access to services and employment for the minorities he served. Particularly, the Latino and Hispanic community. He took steps to markedly improve the availability of financing to by offering upwards of 2 dozen lenders that cater to this hardworking community of Americans. By Increasing of course the Spanish speaking staff, and service personnel, the outreach was hugely successful.

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