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TheStreet Open House

Zillow To Power For-Sale And For-Rent Listings On HGTV's FrontDoor

SEATTLE and KNOXVILLE, Tenn., Feb. 8, 2013 /PRNewswire/ -- Zillow, Inc. (NASDAQ: Z), the leading real estate information marketplace, today announced that HGTV®'s FrontDoor™ is joining the Zillow Real Estate Network, which also includes Yahoo! Homes, HotPads™, Zillow.com and Zillow Mobile.

Beginning in the second quarter, Zillow will be the exclusive provider of all real estate listings for HGTV's FrontDoor, giving agents and brokerages who list on Zillow substantial additional marketing for their listings, and Premier Agents' will receive exposure for their local ads through FrontDoor. In addition, home shoppers on FrontDoor now will have access to Zillow's robust search experience, including for-sale and for-rent listings, Zillow's unique pre-market inventory, and Zestimate® home values and Rent Zestimates on approximately 100 U.S. million homes.

"We're thrilled to welcome HGTV's FrontDoor to the Zillow Real Estate Network. Zillow's comprehensive collection of real estate listings and data is a perfect complement to FrontDoor's useful and entertaining content about homes," said Zillow CEO Spencer Rascoff. "This partnership also brings enormous benefit to real estate agents and brokerages who send listings to Zillow, by exposing those listings to home buyers on four leading property portals on the Web."

As part of the partnership, Zillow will feature select home improvement video content from Scripps Networks®, which owns HGTV and FrontDoor.

"Partnering with Zillow makes sense for the HGTV brand and our digital real estate property, FrontDoor.com," said Vikki Neil, senior vice president and general manager, digital, Scripps Networks Interactive. "This is a marriage of strengths. We create amazing original home-related content, and Zillow provides the best real estate search experience for our users."

Real estate professionals interested in advertising through FrontDoor and the Zillow Real Estate Network can call a Zillow sales representative at 866-324-4005, or visit Zillow.com/advertising.

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