EL SEGUNDO, Calif., Feb. 8, 2013 /PRNewswire/ -- Playmates Toys is set to unveil the action-packed next generation of the Teenage Mutant Ninja Turtles toy line, inspired by Nickelodeon's hit new CG-animated show. New elements, including the mysterious Ooze substance and Turtle-loving pizza, have been added to the product line and will be displayed at the American International Toy Fair in New York City, February 10-13, 2013, Booth #1525.
Teenage Mutant Ninja Turtles premiered on Nickelodeon on Sept. 29, 2012 and was an instant hit, drawing almost 12 million viewers during its premiere weekend. Coinciding with the series, Playmates Toys, the mastermind responsible for the successful toy line over the last three decades, introduced a new line which became one of the top action figure brands by the end of 2012.
Turtles were on a slew of Holiday "Hot Toy Lists," and the Turtles Shellraiser group vehicle, along with the property as a whole, were both selected as finalists in the 2013 Toy of the Year (TOTY) Awards, a prominent awards program from the Toy Industry Association.
"The wildly successful launch of the toy line last year further proved the incredible enduring appeal of the Teenage Mutant Ninja Turtles," said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. "The Turtles are true timeless heroes to kids and Playmates Toys is delighted to continue developing toys that capture the unique ninja play experience for a new generation of kids to enjoy.""Playmates has done an amazing job at capturing the look, humor, action and depth of the Teenage Mutant Ninja Turtles series into great play experiences for kids and fans of all ages," said Manuel Torres, Senior Vice President, Global Toys and Consumer Electronics, Nickelodeon. "The tremendous success of the series, coupled with the outstanding launch of our toys makes us excited to introduce our second installment of products to wow our fans." Playmates Toys has added new products packed with Ninja fun to the line, including all-new action figures, a line of Ooze-infused products, remote-controlled products, playsets, vehicles and role play gear.