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BLU Products Starts Shipments On Two New Smartphone Devices, Bringing High-end Performance With Latest Android Features For A Sub $200 Price Point With No Contract To US Consumers

MIAMI, Feb. 8, 2013 /PRNewswire/ -- BLU Products, one of the fastest growing mobile phone manufacturers in the world started shipments today on the new BLU Studio 5.3 II and BLU Tank 4.5. Each device featuring a Dual Core 1GHz Cortex™ -A9 processor, with PowerVR™ SGX Series 5 GPU, 3G HSDPA connectivity, and running on Jelly Bean 4.1 OS, all of which ensures an enhanced user experience enabling fast operating speed for seamless multitasking, faster webpage loading and quick UI transitions. Rich multimedia capabilities include support for 1080p full HD video playback, and significantly enhance the user's personal entertainment experience. The BLU Studio 5.3 II and Tank 4.5 were designed with a sleek minimalistic approach with smooth curves resulting in a stylish appearance for an exceptionally comfortable in-hand feeling.

(Photo: )(Photo: )

"BLU Products maintains our determination and promise to continue developing worthwhile smartphone devices available unlocked, and contract-free to consumers in the US, at affordable pricing," said Samuel Ohev-Zion, CEO of BLU Products. "We have achieved that in releasing two remarkable new devices, both at sub $200 retail pricing, with the latest technology, high-end performance and incredible build quality our customers can be proud of."

BLU Studio 5.3 II

Following on the success of its predecessor - the BLU Studio 5.3, which was launched at the same time last year, the new BLU Studio 5.3 II features dramatically improved performance and features, while maintaining the same $199.00 Retail Price Point, unlocked, and contract free through several online retailers in the US.

Specifications Include:
  • GSM Quad Band 850/900/1800/1900, HSDPA 850/1900 for US Markets
  • 5.3 inch qHD (540 x 960) display with 208 ppi pixel density, including IPS technology, resulting in clear images with consistent and accurate color from all viewing angles
  • 4GB Internal Memory expandable to 32MB with Micro-SD Card
  • 8.0 Mega Pixel autofocus camera, with dual-LED flash, capable of 720p Video Recording, and 2.0 Mega Pixel Front Facing Camera
  • 150 x 77 x 10.8mm with 2200mAh battery
  • Dual SIM capability

BLU Tank 4.5

Built for an active lifestyle, the new BLU Tank 4.5 is designed to withstand the most rugged outdoor conditions. With IP67 Certification, the BLU Tank 4.5 is dust and sand proof, as well as water resistant to a depth of one meter for up to 30 minutes, becoming one of the slimmest water proof phones available in the market today at just 9.7mm.  The BLU Tank 4.5 will be available on several Online Retailers in the US at $199.00 Retail. 

Specifications Include:
  • GSM Quad Band 850/900/1800/1900, HSDPA 850/1900 for US Markets
  • 4.5 inch qHD (540 x 960) display with 245 ppi pixel density, including IPS technology, resulting in clear images with consistent and accurate color from all viewing angles
  • 4GB Internal Memory expandable to 32MB with Micro-SD Card
  • 5.0 Mega Pixel autofocus camera, with LED flash, and front facing camera
  • 134 x 68.9 x 9.7mm with 1760mAh battery
  • Dual SIM capability

About BLU Products

BLU Products, founded in 2009, designs affordable, attractive and innovative mobile devices to suit a wide variety of consumer needs. Over six million BLU mobile devices have been sold in over 40 countries. Headquartered in Miami, Florida, BLU is one of the fastest-growing mobile phone manufacturers in the world. For more information, visit:

Media Contact: Adriana Pirela, 305-715-7171,


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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