Feb. 7, 2013
/PRNewswire/ -- PR Newswire today announced that iReach, its self-service, online press release and content distribution platform was named a winner for the 2013 SIIA CODiE Awards for "
Best Press Release Distribution Solution
iReach, launched in 2011, is an easy-to-use, self-service solution that helps its users - ranging from small business owners and bloggers to marketers and PR professionals – boost online presence and brand awareness, find new audiences, increase leads or ecommerce opportunities, improve overall search engine visibility and drive traffic to websites, landing pages or blogs. With multiple, budget-friendly distribution options, iReach leverages the powerful online network and credibility with journalists and other influencers that PR Newswire has built over past 58 years.
The Software & Information Industry Association, (SIIA), has been recognizing industry excellence for nearly 30 years. CODiE Award winners represent the best technologies, and services created by or for media, publishers, and information services providers.
"We are thrilled to have won the 2013 SIIA CODiE Award for '
Best Press Release Distribution Solution
,'" said Scott Mozarsky, PR Newswire's Chief Commercial Officer. "We have invested a significant amount of time, resources and capital over the last few years in order to build iReach, a turnkey solution that enables organizations to engage both directly and indirectly with their target audiences, leveraging earned media to amplify and complement their paid and owned media content efforts."
SIIA CODiE Awards
remain the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. For the "Best Press Release Distribution Solution" category, the judges consider a number of criteria including user experience and usability, platform flexibility and accessibility, relevance to target audience and significance of innovation to select the finalists.
"We are especially pleased with the high-caliber of this year's CODiE Award winners. The products selected as finalists stand as a testament to the dedication finalist companies have not only to meet, but also to exceed their customer and partner expectations," noted SIIA Vice President for the Content Division,
Kathy Greenler Sexton
. "This was an extremely competitive year for the Content CODiE Awards."
Winners were announced during a special Awards luncheon on
New York City
during the SIIA's annual flagship conference for information industry leaders,
IIS 2013: Breakthrough
. For more information about the SIIA CODiE Awards, visit:
About PR Newswire
PR Newswire (
) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas,
region, and is a UBM plc company.
About the SIIA CODiE™ Awards
The SIIA CODiE™ Awards were established in 1986 by the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose – to celebrate the software and information industry's finest products and services.