Experts Launch New CRM Firm, Access 2 Insight (a2i)
a2i Partners with Top Digital Agency Biggs|Gilmore
CHICAGO, Feb. 7, 2013 /PRNewswire-USNewswire/ -- Eight of the industry's best customer relationship management (CRM) experts have formed a new company, Access 2 Insight (a2i), specializing in data-driven marketing solutions.
The three principals – Kristy Gibbs, Matt Johnson and David Rasho – and Amanda Ashley, Nate Buechler, Allison Chaplain, Jeremiah Dy-Johnson and Lisa Hamming have rich experience and a track record of success in advanced data analytics; predictive modeling, segmentation and forecasting; campaign execution; and marketing operations.
"With the formation of a2i we have a strong platform to enable companies to become more data-driven and customer-centric," said David Rasho. "We focus on developing and implementing strategies, rooted in analytics, that drive customer loyalty and share growth."a2i is an affiliate of award-winning digital agency Biggs|Gilmore. The partnership brings world-class CRM capabilities to the agency and presents a variety of opportunities to a2i. "Biggs|Gilmore is an ideal partner for us. Their client base provides a solid foundation, and, most important, Biggs shares and embodies our philosophy about the right way to treat clients and employees. We're excited to see what we can build," said Rasho. "We're thrilled to team up with such talented individuals," said Biggs|Gilmore President Mike Gerfen. "Our strength has been in creating award-winning digital experiences for top consumer brands. Partnering with a2i further enhances and deepens our CRM and modeling analytics capabilities, opening new doors with existing clients, as well as extending our reach to new business prospects." The a2i team, all former employees of Leo Burnett, have collective experience across many industry segments, including consumer packaged goods, retail, financial services, insurance and health care, culled from years at various agencies, consulting firms and Fortune 500 companies such as Accenture, ZS Associates, Q Interactive and Walgreens. Working alongside Biggs|Gilmore staff in its Chicago office since November 2012, a2i supports existing Biggs|Gilmore clients and functions as an independent entity, pursuing work outside of the agency's network. This spring, a2i will be formally introduced to the industry with a Lunch & Learn hosted by a2i and Biggs|Gilmore. The Lunch & Learn will include a keynote speaker from a2i discussing significant trends in CRM. Existing clients, industry colleagues and new business prospects will be invited.
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