Discover Valentine's Day Survey Infographic (Graphic: Business Wire)

Chocolates and Flowers Heat Up the Romance

Traditional Valentine’s Day gifts such as chocolates, flowers, and special dinners still strike the fancies of most. When asked to choose which gifts they wanted most this year, results came out as follows:

• Candy or chocolates/flowers
• A special dinner
• Music, books, movies or electronics
• Jewelry
• A night out on the town at a club, show or event
• Travel or a weekend getaway
• Clothing or lingerie

If their significant other’s spending was capped at $50, 39 percent of respondents would want dinner at a casual restaurant, 34 percent would want a quiet night at home with their partner, and 15 percent would want a creative, personalized gift.

In order to find that perfect gift, 49 percent of shoppers plan to shop only in stores and 43 percent plan to combine their efforts between shopping in stores and online. Only 8 percent plan to shop online only. Tablets and smartphones are getting no love this year, as no one surveyed plans to use them for Valentine’s shopping.

No Need for Cupid’s Arrow

Not all respondents plan to spend the day with a significant other. Of those choosing to spend the holiday in other ways, 46 percent are most likely to spend the day with family, followed by spending the day:

• Alone with “me” time, 31 percent
• With my pet, 12 percent
• A night in with friends, 6 percent
• A night out with friends, 5 percent

About the Discover 2013 Valentine’s Day Shopping Survey

The Discover 2013 Valentine’s Day Shopping Survey was conducted online with 1,000 adult U.S. general population respondents. The survey was conducted by Penn Schoen Berland from Jan. 16 to 21, 2013.

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