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American Greetings Launches Taylor Swift Greeting Card Mobile App

Stocks in this article: AM

CLEVELAND, Feb. 7, 2013 /PRNewswire/ -- The people in your life are amazing and it's fun to remind them of that. Send good wishes and glittery gorgeousness with the new Taylor Swift Greeting Card Mobile App by American Greetings Corporation (NYSE: AM) available today in the iTunes store and on Google Play. Pick a card, personalize and send some love, love, love. Building on the success of its other mobile app platforms, American Greetings has created a free mobile app that allows the user to select, customize and send digital versions of popular Taylor Swift paper greeting cards from their mobile phone or tablet to a recipient via text message, email, Facebook and Twitter.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/60270-american-greetings-launches-taylor-swift-greeting-card-mobile-app

(Photo: http://photos.prnewswire.com/prnh/20130207/MM55940)  



Taylor Swift is a six-time GRAMMY winning, multi-platinum recording artist with a gift for expressing real-life feelings and emotions in her songs. Combining a unique writing style with inspiring photography, expressive hand lettering, and whimsical, casual design, each card in the Taylor Swift greeting card collection by American Greetings is a story just waiting to be told.

Inspired by the aesthetics and images from Taylor Swift's fourth album, RED, the app launches with features unique to the Taylor Swift card collection that fans have grown to love for the past three years. These digital greeting cards feature ambient music from RED, and are for sharing a little happiness with all the awesome people in your life...on their birthday, a holiday, or any day you're feeling especially grateful and want to let them know right now that you're thinking of them. This app helps you find the perfect card, and then make it all your own. Add your own message, a favorite photo...you can even sign it on your touch screen. Then send it on its way via text, email, Facebook, or Twitter.

The app includes a jukebox that plays snippets of the RED CD that can easily be turned on while browsing the mobile card rack, as well as a reminder service that lets users connect to Facebook so there's never an excuse to miss a friend's birthday. The app also includes a store locator to direct you to retailers that sell the Taylor Swift collection, creating the ultimate greeting card fan experience.

"We are thrilled to bring the Taylor Swift card collection directly to the hands of her biggest fans and greeting card enthusiasts," states Michael Brown, VP, licensing at American Greetings. "We've seen great success with the paper card collections and believe the free mobile app is a natural next step in allowing fans to personalize a card that's uniquely them—and uniquely Taylor Swift."

"Sending a card has always been one of my favorite ways to let people know I'm thinking of them," says Taylor Swift. "I love that I can share this new card experience with my fans and give them a fun and easy way to reach out to the people they love."

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