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TheStreet Open House

Sears Outdoor Living Lights Up South Beach And Unveils New Designs And Trends

Stocks in this article: SHLD





HOFFMAN ESTATES, Ill., Feb. 7, 2013 /PRNewswire/ -- Outdoor entertaining is a lifestyle, not just a seasonal event, which is why Sears is introducing chic and affordable new designs from its lines of outdoor living furniture, patio sets and Kenmore grills at the prestigious culinary celebration, Food Network South Beach Wine & Food Festival presented by FOOD & WINE. The Festival attracts thousands of culinary influencers and consumers from Feb. 21-24 in Miami. As a leader in outdoor lifestyle trends and designs, Sears will unveil the latest collections that showcase how to bring the beach, food and outdoor decor together.

"We chose to launch our 2013 line at the Food Network South Beach Wine & Food Festival because the Festival's sophisticated yet fun atmosphere is the perfect setting to showcase our new Agio and La-Z-Boy lighted patio collections, as well as our Ty Pennington Style product," said James Alt, vice president, seasonal and outdoor living, Sears Holdings. "The outdoor living lifestyle is about the entire alfresco experience – and we're thrilled to have both Ty Pennington and George Hirsch serve as hosts of the Sears Grilling is Happiness Lounge."

Sears is the exclusive retail provider for the Ty Pennington Style line of outdoor living, home, bed and bath products.

"I'm all about the outdoors – and we're here to say 'Light up your outdoors,' Pennington said. "Whatever your style – whether it's sophisticated, contemporary or casual, Sears has something to match your taste and budget. With their wide range of affordable and on-trend new designs, Sears offers the expertise of their design team to help you extend your living space outside."

Joining Pennington at the Sears Grilling is Happiness Lounge, is TV personality and lifestyle expert George Hirsch who will be grilling up delicious appetizers and desserts for guests at three of the Festivals' events including:

All proceeds from the Festival benefit the Chaplin School of Hospitality & Tourism Management at Florida International University.

"I launched a television career grilling for millions of viewers on PBS and this year will continue to share my year-round grilling passion once again through my ongoing relationship with Sears," said Hirsch, who will be debuting three tasty bites at the three events including a Grilled Fillet of Beef Chilaquiles, Grilled Pina Colada Dessert Burger and "George's One Love Wings." Hirsch will provide his grilling expertise and entertaining tips to Festival-goers, but those who are unable to attend can find George's recipes and tips for grilling and outdoor entertaining at GrillingIsHappiness.com.

To get a behind-the-scenes look at the Food Network South Beach Wine & Food Festival from Ty and George, visit www.sears.com/grillingishappiness and view exclusive videos and commentary from the event. Grilling is happiness is an online community from Sears that brings the country's most knowledgeable and skilled grillers and lifestyle experts together to provide tips and tricks for outdoor entertaining. No matter the skillset, everything from grill recommendations, recipes, expert tips, accessories and inspiration can be found at GrillingIsHappiness.com.  

For another great way to connect with grilling and outdoor entertaining offers, check out SHOP YOUR WAY SM, a community that links Members with exclusive content, deals and social shopping on an interactive website. Customer loyalty is valued at Sears with the SHOP YOUR WAY SM program. To earn reward Points to use toward future purchases, or to follow celebrities like Ty and George, sign up to become a SHOP YOUR WAY REWARDS Member at www.shopyourway.com.

Designed To Inspire and LastAll of Sears' outdoor products were developed by a professional design team to offer high quality and stylish products to make the most out of year-round entertaining. The designers set to impress every taste including an extended collection of coordinating pieces, mixes of materials and textures, graceful lines, tailored cushions and more paired with all-weather materials for extended outdoor enjoyment in style. Sears Outdoor Living design experts provide an overview of the 2013 collection and offers design insight behind the various collections in an exclusive video. Visit http://bit.ly/VlW4Fl for an inside look at each of the pieces.

Entertain in Style – Day and NightThe party starts when the sun goes down. This year, Sears introduces two exclusive lines of lighted patio collections, the Agio Bella Luna and La-Z-Boy Halley Collections. Both transform a patio or deck from day to night. Samples from these collections will be showcased at the South Beach Wine & Food Festival and are available in Sears stores nationwide and on Sears.com.

  • Agio Bella Luna Collection is innovative with their lighted tables and bars. The traditional sets offer designs featuring graceful lines and plush tailored cushions to further enhance the way you enjoy backyard entertaining. Its soft illumination adds to the perfect amount of romance of a moonlit Tuscan night.
  • La-Z-Boy Halley Collection offers all the style and comfort of living room furniture for an outdoor space. The eclectic collection features built-in lighting to create the perfect ambiance for any gathering, and Parisian-inspired all-weather materials to stand-up to the outdoor elements while still looking luxurious.




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