, Inc. (NASDAQ: HAS), home to many of the world’s favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.
Hasbro showcases the new TRANSFORMERS CONSTRUCT-BOTS action figures at the American International Toy Fair in New York. CONSTRUCT-BOTS is the first ever line of TRANSFORMERS figures that kids can customize and convert. (Photo: Business Wire)
“Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including
MY LITTLE PONY
,” said John Frascotti, chief marketing officer, Hasbro. “In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want.”
Featured in Hasbro’s Toy Fair showcase is the highly anticipated launch of BEAST HUNTERS, the touchstone for the TRANSFORMERS brand entertainment in 2013 driven by the award winning “
animated series. Produced by Hasbro Studios and seen by kids and fans in 182 countries around the world, the third season of the series finds the AUTOBOTS facing off against both the DECEPTICONS and unprecedented new foes: the dragon-like PREDACONS. The BEAST HUNTERS multi-platform IP and new PREDACON characters come to life across programming, digital games, publishing, new toys and more. At Toy Fair, Hasbro introduces a new, highly innovative way to experience TRANSFORMERS action figures with CONSTRUCT-BOTS, the first ever line of TRANSFORMERS figures that kids can customize and convert.
For fans of the MY LITTLE PONY brand, a pop-culture phenomenon, more magical journeys of friendship and fun kick off at Toy Fair. Kids around the world will enjoy discovering the whimsical world of pony friends, watching their adventures unfold in the “
My Little Pony: Friendship is Magic
animated series created by Hasbro Studios. Fans can immerse themselves in imaginative stories of their own with delightful MY LITTLE PONY toys inspired by the series seen in 180 countries, including a variety of ponies and playsets based on the introduction of the CRYSTAL EMPIRE and the upcoming coronation of PRINCESS TWILIGHT SPARKLE. With over 200 licensees for the brand globally, fans can also experience the MY LITTLE PONY fun across a wide variety of platforms including the MY LITTLE PONY app from Gameloft available on iTunes and Google Play as well as the new, wildly popular comic book series from IDW Publishing.
The innovation doesn’t stop with TRANSFORMERS and MY LITTLE PONY as Hasbro prepares an exciting new introduction for its classic
compound. The iconic PLAY-DOH brand has been inspiring kids’ creativity for generations and in 2013 Hasbro introduces a new compound to the line: PLAY-DOH PLUS, a soft and fluffy compound that allows for a new level of creative detail in PLAY-DOH play.
Highlights from Hasbro’s innovative 2013 product showcase at the American International Toy Fair include: