Converged Services To Shape The Argentinian Telecommunications Services Market, Finds Frost & Sullivan
Operators are increasing investments to expand 3G network coverage and improve the quality of their services. In addition, the major Telcos are investing in network and customer base expansion, and launching new digital services in the country.
Investments will be focused on generating revenue with converged plans such as bundling data and voice services, retaining client base with more value-added services, and migrating prepaid consumers to the postpaid segment through attractive price promotions.
"Alternative plans, bundles, and economy lines will help companies sustain their client base in the short term; however, voice over Internet protocol and mobile telephony are likely to drive substitution in the long term," noted Di Genaro. "Wireless networks will become the predominant infrastructure for fixed operators to serve rural, remote, and low-income areas, and for mobile operators to complement their offerings with fixed telephony."
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