Feb. 7, 2013
/PRNewswire/ -- Nicole by OPI announced today that the brand will be producing three custom nail lacquer shades for
Kellogg's ® Special K ®
beginning in April to pair with a campaign encouraging women to "show off your confidence with color." Shoppers will have the opportunity to receive
full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg's Family Rewards program and entering codes from specially marked boxes of
products, while supplies last.
The three custom shades include: Challenge Red-y (creme red), Pros & Confidence (creme turquoise) and Be Ama-Zing! (creme pink).
With the purchase of three eligible
products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible
products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!
"Nicole by OPI is delighted to partner with
to offer such an exciting reward to
, Nicole by OPI Executive VP & Artistic Director. "At our company, we always say that nail lacquer can change your look – and your outlook. In working with
Kellogg's Special K
, we hope to inspire and motivate women who are striving for beauty both inside and out."
This promotion will be available in the US only where
products are sold.
About Nicole by OPI:
Nicole by OPI
offers a salon-quality range of bold, fashion-forward nail lacquers. The brand's heritage is based in OPI's well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.
About Kellogg Company:
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of
, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include
Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®,
and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit
SOURCE Nicole by OPI