BATTLE CREEK, Mich.
Feb. 7, 2013
/PRNewswire/ -- The Sochi 2014 Olympic Winter Games kick off one year from today, and
officially started their countdown by announcing
, an elite group of Olympic legends and Olympic and Paralympic athletes aspiring to represent Team
. Get to know the
"From kids to athletes,
understands the importance of breakfast as a great start to help everyone reach their potential," said Kellogg North America President
. "We are proud to continue our support of Team
and partner with this remarkable group of athletes who share our belief that you can't get to the finish line without a great start."
will show once again that from great starts come great things by featuring
athletes in various promotional materials and offering exclusive content as part of a comprehensive marketing campaign. Kellogg's continues to offer a full portfolio of nutritious foods to help Team
athletes and everyone realize the potential of a great start.
Meet Team Kellogg's
A mix of nine Olympic medalists and
hopefuls make up
roster. Olympic gold medalist and figure skating legend
will serve as co-captain, along with hockey great and Olympic gold medalist
"I am excited to partner with Kellogg's and this group of amazing athletes to showcase the importance of a great start," said Yamaguchi. "Breakfast was always an integral part to my training routine which helped me win Olympic gold. Now, as a mom of two, I make sure everyone in the family starts the day off right so they can be their best."