This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Dealertrack Technologies And Engage In Strategic Partnership To Help Ease The Transition From Online Shopping To In-Store Purchasing

Stocks in this article: TRAK

Helping to ease the transition from online shopping to in-store buying for both consumers and dealers, Dealertrack (Nasdaq: TRAK) and ® today announced a strategic partnership to bring dealer-driven (indirect) automotive financing to vehicle shoppers online.

As part of this partnership, Dealertrack and are piloting an innovative digital retailing finance tool called Deal Builder in six select U.S. markets. Deal Builder, which incorporates Dealertrack’s PaymentDriver and FinanceDriver products, will allow online shoppers to display realistic monthly loan or lease payments based on a dealer’s current inventory, lender programs, rates and incentives for a selected vehicle, as well as allow them to complete an online credit application for submission to the dealer.

This tool will help simplify and streamline the vehicle buying process for consumers while delivering more qualified shoppers to dealers. The tool will also provide dealers with full control at all times of the specific deal terms, including their lending margins, that are presented to online consumers.

During the Deal Builder pilot, Dealertrack and are listening closely to dealer feedback and monitoring consumer usage to ensure that the product is meeting market needs. Over time, the companies will work to adapt and evolve the product to optimize both the consumer and dealer experience.

“This partnership allows two industry leaders to enable dealers to offer consumers a superior retail experience and set a new standard for the future of automotive retailing,” said Mark O’Neil, chairman and chief executive officer, Dealertrack. “Today’s consumers are looking to complete more of their vehicle shopping online, and this new Deal Builder tool will help extend the reach of the dealer’s F&I department to their virtual online showroom while staying true to a dealer’s business practices.”

“’s mission is to dramatically improve the way people buy and sell cars, and this partnership will enable us to continue delivering on this promise,” said Chip Perry, president and chief executive officer of AutoTrader Group. “Dealertrack is the industry leader in providing solutions for dealers and the lending community, and together, we are creating powerful functionality that will enhance the financial end of the car buying process.”

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs