Digital advertising revenues as a percentage of total Company advertising revenues were 24.7 percent in the fourth quarter of 2012 compared with 22.7 percent in the fourth quarter of 2011. For the full year, digital advertising revenues as a percentage of total Company advertising revenues were 23.9 percent in 2012 compared with 22.5 percent in 2011.Paid subscribers to The New York Times and the International Herald Tribune digital subscription packages, e-readers and replica editions totaled approximately 640,000 as of the end of the fourth quarter of 2012, an increase of approximately 13 percent since the end of the third quarter of 2012. Paid digital subscribers to BostonGlobe.com and The Boston Globe’s e-readers and replica editions totaled approximately 28,000 as of the end of the fourth quarter of 2012, up approximately 8 percent since the end of the third quarter of 2012.
The New York Times Company Reports 2012 Fourth-Quarter And Full-Year Results
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