- 77% of consumers shopped both in-store and online this holiday season (GE Capital survey)
- 70% of the savings available are from coupon codes or blanket promotions (Hukkster data)
- Less than 15% of respondents report they always open a retailer’s email announcing a blanket promotion and return to the site to make a final purchase on a product previously considered (GE Capital survey)
Shifting Consumer Behavior And Evolving Purchasing (Graphic: Business Wire)
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