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BURLINGTON, Mass., Feb. 7, 2013 (GLOBE NEWSWIRE) --
Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, announced today that PODS
®, a worldwide leader in the storage and moving industry, selected Bridgeline Digital's iAPPS platform to power its next generation website, currently in development. With their innovative portable storage solutions, PODS has experienced rapid growth and geographic expansion, and required a scalable platform to more efficiently manage its website and digital marketing strategy. PODS has been a longtime web design customer of Bridgeline's and will now enjoy the benefits of the iAPPS platform.
PODS selected the iAPPS platform for its deep integration of Content Management, eMarketing, and Analytics functionality combined with its superior ease-of-use. iAPPS will put website control directly into the hands of its marketing department to drive more effective and targeted multi-channel campaigns that are easier to plan, develop, and execute. This functionality will deliver results in real-time, rather than relying on IT for changes and analytics reporting.
In addition, PODS recognized that with the growing prevalence of smart phones and tablets in the marketplace, it was imperative to implement responsive design technology to more effectively engage customers. By using responsive design, PODS' new website will detect the size of a visitor's viewing screen and trigger content to automatically adjust to fit the particular device's screen accordingly.
"PODS needed a robust technology platform and iAPPS has all of the features and functionality to make our digital strategy successful," said George Spowart, Chief Marketing Officer for PODS. "Additionally, it was critical for PODS to implement its next generation website using responsive design. Bridgeline has a proven track record in developing and designing web properties that engage customers regardless of which device they are using to access the site."
About PODS Enterprises, Inc.
Founded in 1998, PODS currently provides moving and storage services to a population of more than 240 million consumers, in 48 U.S. states, Canada, Australia, and the UK through its company-owned and independent franchise network. To date, the PODS network has completed more than 250,000 long-distance relocations, exceeded one million deliveries and has over 140,000 PODS® containers in service.