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Redesigned FTD.COM Website Features Easy-to-Search “Gift Shops” Making It Simple To Find The Right Gift For Valentine’s Day

For the millions of people who celebrate Valentine’s Day, finding the perfect gift to express romance, affection or even life-long friendship can be a challenge. Flowers, jewelry, chocolates there are so many possibilities. FTD, however, makes it easier this year with a redesigned FTD.com website that organizes the site’s many gift options into easy-to-navigate pages called “Gift Shops.”

The new FTD Gift Shops are a showcase of gifts, preselected by FTD’s gift experts to satisfy any shopper’s Valentine’s Day needs. Gifts range from assortments of the freshest flowers hand-picked from around the world, to fine jewelry, to exquisite Baccarat ®  crystal vases. Customers can also choose from charming teddy bears from Build-A-Bear Workshop ® , and gourmet premium gift baskets featuring chocolates from Godiva ® , Champagne from Dom Perignon ® , coffee from Starbucks ® and gourmet food and wine from Coppola ® .

A tab for each Gift Shop is displayed across the top of FTD.com. Clicking on the tab takes the customer directly to that Shop.

“Flowers are an integral part of Valentine’s Day, but in addition to our floral arrangements, FTD carries an incredibly large and diverse range of gift options to help celebrate the holiday,” said Rob Apatoff, president of FTD. “Our new FTD Shop tabs allow our customers to shop quickly and easily across popular gift categories and find exactly what they’re looking for.”

The seven new FTD Gift Shops – five of which offer non-floral products – include:
  • Jewelry Shop: Stunning pieces for both men and women including earrings, pendants, necklaces and the FTD Floral Jewels Birthstone Collection.
  • Luxury Collection Shop: Statement pieces include five-foot roses, Baccarat ® crystal and exclusive Vera Wang arrangements.
  • Sweet Shop: An assortment of cookies, birthday cakes and decadent treats covered in chocolate from the confectioners at Ghiradelli ® , Godiva ® , Eli’s Cheesecake ® , Lindt ® and more.
  • Flower & Gift Shop: Features the “All Valentine’s Day” shop which includes everything from classics like a dozen red roses to more unique gifts like fresh water pearls and Keepsake Roses™ that last up to three years.
  • Gift Basket Shop: Gift baskets filled with premium, popular brands like Mrs. Fields ®, and Starbucks ® as well as gourmet food and wine sets from Coppola ® .
  • Plant Shop: Bright blooms hand-designed by experts for year-round beauty. Special FTD partner collections include the Smithsonian ® and Better Homes and Gardens ®.
  • College Rose Shop: FTD’s arrangements of bi-colored roses in the official school colors of universities across the country, as well as fan fare including ties, necklaces, fleece throws and snacks.

“Valentine’s Day is about celebrating romance, love, and friendship, and the team at FTD recommends making it a truly special occasion by buying your gifts early and creating a special week-long celebration,” said Michael Skaff, FTD’s head of floral design. “Our customers want their loved ones to feel that they’ve put genuine thought into what they’re giving. It’s more than a gift – we aim to help create an entire Valentine’s experience.”

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