This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Six Flags Entertainment And Roadrunner Records Announce Groundbreaking Partnership And Release Of First Ever Original Song For Coaster By Australian Band Airbourne

GRAND PRAIRIE, Texas, Feb. 7, 2013 /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and Roadrunner Records, prominent international rock record label, a member of the Warner Music Group family of labels, today announced a new partnership, including the first-ever release of an original song created for a roller coaster. The Full Throttle edition of "Live it Up" will be released by Australian rock band, Airbourne, for the opening of Full Throttle at Six Flags Magic Mountain ( Valencia, CA), the tallest, fastest looping roller coaster in the world.

The song will be released to rock radio in late spring followed by its in-park debut at Six Flags Magic Mountain with the ride opening. The Full Throttle edition of "Live it Up" will be featured throughout the newly themed five-acre section of the park where guests will experience high-energy action through fast-paced imagery, sound and lights, with additional music featuring various Roadrunner artists. The launch will be further supported nationally in all theme parks, Roadrunner and Six Flags online and social media channels, live events and press outreach.

"Theme music is synonymous with television, movies and even sports. It's a natural extension to bring original music to a world-class roller coaster, like Full Throttle," said David McKillips, Senior Vice President of Corporate Alliances, Six Flags Entertainment. "Roadrunner Records had the creative vision and talent to match the heart-pounding speed and adrenaline the ride experience delivers, backed with a content partnership that provides best-in-class entertainment to our guests."  

In addition to the song's release, Six Flags and Roadrunner will be working together on programming to be featured on Six Flags digital networks, which includes the Nielsen-measured Six Flags Television Network. The content partnership will air Roadrunner videos in ride-line televisions and help drive awareness, music downloads, and sales for Roadrunner's breadth of rock artists. 

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,960.57 -123.23 -0.72%
S&P 500 1,978.34 -9.64 -0.48%
NASDAQ 4,449.5640 -22.5440 -0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs