February 7, 2013
In a much anticipated announcement today, the coveted
domain will be opened up for immediate auction to online and offline bidders. This is a rare opportunity, particularly for traders and retailers of precious stones and related luxury goods to own this most prestigious web address, complete with embedded branding and pre-established web traffic.
Interest from players within the fine jewelry and precious gems industry is naturally high as
will undoubtedly make them the online leader in their marketplace. No other web address communicates leadership and authority of the jewelry and precious gems space online quite like
. Its appeal spans far greater than just the Western Anglo nations; the term is used globally and is the universally accepted standard title for gemologists the world over.
As the competition for brand creation becomes so defined by the availability (or non-availability) of the domain name,
presents an exciting marketing and promotional opportunity. The name represents a unique presence for any brand, in any industry, to adopt this extremely memorable and high-performing domain name.
Its potential as a brand name will also appeal to savvy digital agencies and brand specialists
- the opportunities and rewards extend as far as the entrepreneurial mind can take you.
Search costs are always a major consideration when promoting a new web address and
enjoys unique and substantial visitor traffic. The keyword Jewel delivers 135,000 exact searches per month. Jewel.com requires only minimal optimization to easily achieve domain ranks on page 1 of Google. Compare this to running a similar campaign through Adsense at
per click and the traffic acquisition price converts to 0 for the domain owner, making
an out-of-the-box revenue stream.
So with such a potentially wide appeal, the question is: who will steal away this valuable prize of one of the most powerful web addresses currently available?