Malibu, California’s most fashionable resident is moving. Today Barbie® officially put her coastal Dreamhouse® on the market and is packing up her three-story pink palace – signaling the launch of a year-long global brand campaign. With the help of her realtor-to-the-stars Josh Altman, the impressively scaled Barbie® Dreamhouse® is currently listed on the market for $25 million*. Over the next few months, Barbie® will embark on a worldwide tour to find a new dream home.
Barbie(R), the world's most fashionable doll, officially put her coastal Dreamhouse(R) on the market - signaling the launch of a year-long global brand campaign. With the help of her realtor-to-the-stars Josh Altman, the impressively scaled Dreamhouse(R) is currently listed for $25 million* and can be exclusively viewed at Trulia.com/Barbie. *for entertainment purposes only (Photo: Business Wire)
Barbie® has been a part of girls’ dreams and imaginations for four generations, but for the first time, the brand is literally letting fans “into” her world by opening the doors to her palatial Dreamhouse®. This year’s global campaign will feature real-life, life-sized experiences, online engagement and retail touch points that bring the Barbie® Dreamhouse® to life in new ways.
“It wasn’t an easy decision for Barbie to put her Dreamhouse on the market, but this move marks an unprecedented opportunity for her fans to get an inside look at her dreamy home,” said Lori Pantel, vice president, global marketing for Barbie. “As the brand continues to evolve, we are focused on creating new experiences that allow girls to step into Barbie’s world in ways they never thought possible – igniting their imaginations and encouraging them to dream even bigger.”