This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Don't Get Scroogled By Gmail

REDMOND, Wash., Feb. 6, 2013 /PRNewswire/ -- Today, launched Don't Get Scroogled by Gmail, a national campaign at to educate Americans about Google's practice of going through the contents of all Gmail emails to sell and target ads. According to a public GfK Roper study, commissioned by Microsoft Corp., 70 percent of consumers don't know that major email providers routinely engage in the practice of reading through their personal email to sell ads — something that 88 percent of people disapprove of once they are informed. Unlike Gmail, doesn't go through the content of users' emails to show ads. hopes this campaign will help educate consumers about Google's email practices and promote's policy of prioritizing the privacy of its users' emails.


To help consumers have their voice heard, today launched a petition to help them get the message to Google that going through personal email messages to sell ads is unacceptable. encourages consumers to sign the petition at and tell Google to stop going through their emails to sell ads. encourages consumers to prioritize their privacy by switching to

How Google Uses Personal Email Content to Sell Ads

Google goes through every single word of personal Gmail messages and uses that information to sell and target ads. As Google explains on its website, "In Gmail, most of the ads we show appear next to an open email message and are related to the contents of the current email conversation or thread." For example, if you write a friend to let her know you are separating from your husband, Google sells ads against this information to divorce lawyers, who post ads alongside it. Or if you ask a friend for vacation suggestions, Google uses this information to target you with ads from travel agencies or airlines that want your business.

Google even goes through emails from non-Gmail users to generate advertising income. Gmail goes through all incoming email messages, from any email provider, and sells ads based on the content of those emails — a practice that nearly 90 percent of Americans agree should end.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs