Thomas continued, "We continued to strengthen our sales and marketing team in 2012 by refocusing existing resources and with additional hires to support our digital efforts. At the same time, we reduced operating expenses by $5.9 million, meeting our target, and protecting our profitability in the face of an 11 percent decline in total delegates traveled for the year. We also returned capital to our shareholders in the form of a special dividend and an accelerated share repurchase program during the fourth quarter.""We made significant strides on our multi-channel strategy this year as we refine the right mix of digital, direct mail, and other methods in our approach. We continued to roll out market-specific coordination of direct mail and digital and also continue to test higher touch conversion channels including webinars and telesales, both of which have performed well thus far in generating incremental enrollments for the 2013 programs. In 2013, we will continue to adjust the direct mail component to further increase the productivity of the campaign while reinvesting these savings in digital initiatives as we continue to focus on synchronization of the direct mail and digital channels."
Ambassadors Group, Inc. Reports Fourth Quarter 2012 Results
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