Revamped, More Comprehensive Award Categories Seek Entries from all Agency Sizes and Types Doing U.S. Hispanic Creative
LOS ANGELES and MCLEAN, Va., Feb. 6, 2013 /PRNewswire-USNewswire/ -- Circulo Creativo in partnership with AHAA: The Voice of Hispanic Marketing announces that call for entries for the second annual U.S.H. Idea Awards are now open through April 1 st, 2013. The award ceremony is aligned to Circulo Creativo's mission to foster creativity in U.S. Hispanic advertising and AHAA's commitment to highlighting the importance of creative in Hispanic Advertising. The Awards will recognize the best creative work in the field at its ceremony at the New World Center in Miami, FL on Tuesday, April 30 th, 2013, as part of the AHAA 2013 Conference, in partnership with FIAP (Festival Iberoamericano de Publicidad) and Circulo Creativo.
With the Award's new slogan, "Mas Categorias. Mas Oportunidades." (More Categories. More Opportunities.), Circulo Creativo & AHAA thoughtfully invite everyone from small to large advertising agencies, to design studios, digital boutiques, and direct marketing shops to participate in categories that fairly represent their work and type of business.
"We are excited to celebrate the creative excellence in the U.S. Hispanic advertising field, in its many shapes and forms, during the upcoming U.S.H. Idea Awards," says Claudio Vera, president of Circulo Creativo and creative director of Casanova Pendrill. "Our award categories are now more inclusive and acknowledge the realism of the creative work being done by our field in its various disciplines."Among some of the changes in this year's categories are: more sub-categories for film/video work, which separate digital and mobile creative from film; an additional sub-category within graphic media dedicated to live events and experiential marketing; four more digital sub-categories acknowledging the evolution and critical role digital plays today; and a brand-new category for "design" to submit one-off pieces like logos, catalogues, brochures, packaging, etc. These improvements allow for campaigns of all types and budgets to be judged fairly among same-category entries.