BETHLEHEM, Pa., Feb. 6, 2013 (GLOBE NEWSWIRE) -- OraSure Technologies, Inc. (Nasdaq:OSUR), the market leader in oral fluid diagnostics, announced today that in support of National Black HIV/AIDS Awareness Day (NBHAAD) on February 7th, the Company has joined together with Interactive One and Radio One, and RCA Records to be the exclusive sponsor of the Hello Beautiful Presents Grammy Award Winning artist Alicia Keys Intimate Concert Event in February.
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The concert, which was taped in Harlem, NY at the legendary Red Rooster lounge, will debut on HelloBeautiful.com in February. The event is part of a month-long series that will air on HelloBeautiful.com throughout the month of February.OraSure is committed to helping people learn their HIV status. Its OraQuick® In-Home HIV Test launched in October 2012 and is available in 30,000 retail outlets nationwide and online at OraQuick.com. The OraQuick® In-Home HIV Test, approved by the U.S. Food and Drug Administration (FDA) in July 2012, detects antibodies to both HIV-1 and HIV-2 with an oral swab, providing a confidential in-home testing option with results in as little as 20 minutes. "HIV/AIDS continues to be one of the most significant health crises facing African Americans today," said Douglas A. Michels, President and Chief Executive Officer of OraSure Technologies. "The new OraQuick® In-Home HIV Test is an important new tool helping to increase the number of people who know their HIV status. We are proud to be the exclusive sponsor of the Hello Beautiful Presents Alicia Keys Intimate Concert event, and felt the timing - coinciding with National Black HIV/AIDS Awareness Day - would help us raise awareness about the importance of getting tested." According to the Centers for Disease Control and Prevention (CDC), there are approximately 1.2 million people in the U.S. that have HIV and approximately 240,000 of them are unaware of their status. Those who do not know they are HIV positive are disproportionately responsible for the 50,000 new HIV infections that occur each year. Additionally, according to the CDC, despite African Americans representing only 14 percent of the U.S. population, 44 percent of all new HIV infections occur within the African American population.