INDIANAPOLIS, Feb. 6, 2013 /PRNewswire/ -- Teradata Applications (formerly Aprimo), a global leader in cloud-based Integrated Marketing Management (IMM) solutions and part of the Teradata Corporation (NYSE: TDC), today announced it has again been positioned by Gartner, Inc. in the "Leaders" Quadrant of the "Magic Quadrant for Marketing Resource Management (MRM)" report.
This marks the eleventh straight year Teradata has been positioned as a Leader in the report, which was published by Kimberly Collins, research vice president, CRM, at Gartner on February 4, 2013.
The report positions vendors based on completeness of vision in the Marketing Resource Management market and their ability to execute on that vision. Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise wide and global implementations that extend MRM across the marketing organization. Leaders successfully articulate business propositions that resonate with buyers."We believe Teradata's continued position in the Leaders Quadrant of the MRM Magic Quadrant is an affirmation of our vision and strategy to deliver true, data-driven Integrated Marketing Management to the market," said Darryl McDonald, president of Teradata Applications. "As we help our customers integrate and manage operations, workflow and spend to optimize their marketing ROI, we never lose sight that what we're doing is about value -- not just to our customers using these solutions, but the value of the relationships they maintain with their customers." Teradata Applications' IMM software puts marketers at enterprises across industries in control of planning, budgeting, and spending so they can execute multichannel campaigns that directly tie marketing investment to business results. The company's solutions allow marketers to integrate online and offline channels, track budget and spend management, streamline workflow and provide digital asset management. Teradata's IMM offerings comprise solutions for Marketing Operations, Campaign Management, Digital Messaging, and Analytics.