This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Ruggles' New Cartons Driven By Consumer Preference

ORRVILLE, Ohio, Feb. 6, 2013 /PRNewswire/ -- Dairy Enterprises, Inc. announced today that Ruggles Premium Ice Cream can now be found in eye-catching new cartons that were designed to satisfy consumer preference. According to a consumer focus group, an easily identifiable flavor name topped the list of factors that make the purchase decision easier. The results showed that purchasers also want to see a description of what is in the carton.

Shape and size were important, too. Consumers said they liked a carton that would fit easily in freezer doors and could stack for convenient storage. They also asked for a lid that stayed tightly closed to keep the ice cream fresh. In the new design, Ruggles gives ice cream buyers what they want.

"We chose a design that is different from anything found in the ice cream freezers," said Penny Baker, director of marketing for Ruggles. "Ice cream is a fun food, so our approach was to make the package design fun as well. Each package features a unique pattern and bright color scheme that tie in with the name of flavor printed in bold type on the front of the carton."

Flavor descriptions and a photo of the actual ice cream appear on every package. Consumers can scan a Quick Response (QR) code on the back panel of the carton to find entertaining and fictional stories about each flavor, and can upload their own Ruggles ice cream stories, photos, or videos about their favorite flavors to win prizes in the "What's your Ruggles Story?" section of the website.

The new look carries through all Ruggles ice cream, frozen yogurt, and no-sugar-added ice cream products, which are available in 1.5-quart containers with a suggested retail price (SRP) of $5.59 to $5.99. New-carton transition for all flavors will be finished this spring.

About Smith Dairy Products Company and Dairy Enterprises Incorporated

Smith Dairy Products Company manufactures products marketed by Dairy Enterprises Inc.  Family-owned since 1909 and headquartered in Orrville, Ohio, Smith Dairy Products Company has sister production facilities in Indiana (Wayne Dairy Products Inc.) and Missouri (Pacific Valley Dairy Inc.). Smith Dairy Products Company manufactures a full line of quality dairy, beverage, ice cream, and foodservice products, from Ruggles ® Premium Ice Cream to SMITH'S Milk in the distinctive yellow jug. Dairy Enterprises Inc. and Smith Dairy Products Company assure their customers the freshest and highest-quality products. For more information, visit www.smithsbrand.com or www.rugglesicecream.com, or become a fan of Smith Dairy and Ruggles on Facebook. 

SOURCE Ruggles Premium Ice Cream

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,493.37 -69.93 -0.42%
S&P 500 1,925.15 -5.52 -0.29%
NASDAQ 4,352.6390 -17.1340 -0.39%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs