This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Siri: The Ace Up Apple's Sleeve

NEW YORK ( TheStreet) -- Apple (AAPL - Get Report) has had a rough go of it lately, to say the least. However, a posting on Apple's job board could get a positive buzz going again.

Apple has apparently been looking for a "Siri UI Engineer," which could have huge implications for its Mac computers. The listing (since removed), notes that the candidate must have "familiarity with Unix, especially Mac OS X," and display a "passion for the Macintosh platform and writing simple, elegant software that is easy and fun to use."

The Cupertino, Calif.-based firm could not be immediately reached for comment for this story.

Apple brought Dictation to its latest OS X version last year, but did not include the entire voice navigation assistant in the release. Currently, Siri's only available on the iPhone 4S, iPhone 5, iPad with Retina display, iPad mini, and the fifth-generation iPod touch.

There have been rumors in the past that Apple would eventually bring Siri to Mac, and this job listing suggests that those rumors could turn out to be true. When Apple bought Siri, former CEO Steve Jobs saw the technology's productivity and ease of use potential for any device.

Siri is still in beta, but Apple's slowly rolling out more functionality. In June, Apple announced that Siri would support multiple languages, including Chinese. Siri is already being integrated into cars, with Daimler (DAI) including it in its A-Class Mercedes Benz line.

Just last month, as part of the iOS 6.1 update, Apple announced that Siri can be used to buy movie tickets from Fandango.

Siri may be Apple's answer to Google (GOOG - Get Report) when it comes to search. Instead of typing a query into Google, Siri will answer it for you. Mac sales slowed in the all-important holiday quarter, with Apple selling 4.1 million compared to 5.2 million in the year-ago quarter. Yes, there were extenuating circumstances, including supply constraints on the new iMacs and one less week in the quarter, but the market for PCs is being eaten away by tablets (including the iPad). Others have started to integrate Siri-like features into their phones, including Google and Samsung, but none have Siri's brand caché.

Bringing Siri to Mac OS X may not stem the decline in PC sales, but it will show that innovation is alive and well in Cupertino. No matter what Wall Street wants you to think.

-- Written by Chris Ciaccia in New York

>Contact by Email.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.19 0.00%
GOOG $695.70 0.00%
FB $118.06 0.00%
TSLA $222.56 0.00%
YHOO $36.00 0.00%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs