This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Tani Pazarlama Maximizes Consumer Loyalty Program Effectiveness With Informatica

Stocks in this article: INFA

ISTANBUL, Turkey and REDWOOD CITY, Calif., Feb. 6, 2013 (GLOBE NEWSWIRE) -- ·        Tani Pazarlama, a highly successful Turkish customer loyalty program specialist, is maximizing consumer loyalty program effectiveness with Informatica Data Quality, a critical component of the Informatica Platform.

·        Informatica Corporation (Nasdaq:INFA), the world's number one independent provider of data integration software, today announced that Tani Pazarlama is using Informatica to increase trust in the 60 million consumer records it collects from 22 participating member companies and drive cross- and up-selling across its parent company, Koç Group.

·        Informatica is also helping Tani Pazarlama decrease the cost of data by greatly improving the performance of their data unification processes. Previously, it took Tani Pazarlama up to 20 days to prepare data quality reports on behalf of participating loyalty program companies. With Informatica, the same process can now be completed in one day, is fully automated and is managed directly by the business.

·        One of the main loyalty marketing programs operated by Tani Pazarlama is 'Paro': a multi-company, multi-sector loyalty marketing program, comprising 22 companies in 10 different market sectors. Prior to Informatica, each company collected and reported data differently, which meant Tani Pazarlama could never be certain that the data collected was accurate, reliable or trustworthy. Inevitably, it contained duplicate names and addresses, errors or omissions.

·        Informatica Data Quality is used to identify and correct common data quality issues and synchronize consumer data on a daily basis. The new process dramatically improves performance based on a previous scripted approach, reducing the time to synchronize from months to days.

·        Informatica Data Quality ease of use and business user interface also allow Tani Pazarlama to create comprehensive reports and generate a variety of dashboards that are used by the business to monitor the ongoing quality of the data.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs