Feb. 6, 2013
, a proven provider of
and remarketing solutions for the global e-commerce industry, today announced that
™ is now available as part of its wider online efficiency solutions.
The sophisticated, AI-based, multilingual software will now offer Ve Interactive clients the ability to initiate and blend real-time customer service and marketing into their online sales processes, 24/7.
By analysing metadata from a visitor's online journey, and comparing it all in real time with information held by the merchant, VeChat can be triggered to engage dynamically and route the visitor intelligently, ensuring that they get exactly the information they want, and fast. Furthermore the AI gets smarter too. The more it learns about user journeys and especially issues causing basket abandonment, the more intelligent it becomes, meaning that consumers will be able to shop smarter too.
co-Founder & CEO explains:
"E-commerce sites are under mounting pressure to deliver revenue performance in an increasingly competitive market and so we have responded to demand with this driver in mind."
Designed to help merchants find new customers, as well as retain existing ones, the economics of using an AI-based software like
over human chat and call centres, means that margins are maintained for online merchants and real time urgency can be achieved. That way they can keep their visitors engaged with their sites, supplying them online support, increasing their product awareness and nudging them through to conversion.
"Cart abandonment should not be dealt with as an isolated problem; it is tunnel vision to ignore the wider online efficiency issues that feed it," explained Brown. "At Ve Interactive we continually invest in developing new technologies to provide additional optimisation and conversion tools for our clients. This ensures that they can always respond to changing buyer behaviours and new platforms, and so increase conversions and website productivity."