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My Amazon Mistake

Although the company has a relationship with Google -- Android powers the Kindle Fire -- I wouldn't be surprised if Amazon lined up with BlackBerry (BBRY). I don't see why Amazon would want to enter a new market while also placing itself at a disadvantage by helping a rival -- albeit (still) another partner.

Apple's IOS and Google's Android currently hold the top two spots in terms of market share. It makes sense for Amazon to try to "level the playing field" by raising the profile of a less-threatening rival such as BBRY. By doing this Amazon would potentially weaken the top two players while helping itself to a loyal base of BlackBerry enthusiasts.

Bezos is too smart to not realize this. That the stock surged after its earnings announcement suggests investors don't care AMZN missed EPS estimates. They continue to salivate over the company's top-line growth. It's hard to blame them at this point.

So far the company has answered several of its critics who have wondered if it can grow into its valuation. I was one of them. Now I regret not owning the stock as I waited for proof.

At the time of publication the author had a position in AAPL.

This article was written by an independent contributor, separate from TheStreet's regular news coverage.
Richard Saintvilus is a private investor with an information technology and engineering background and has been investing and trading for over 15 years. He employs conservative strategies in assessing equities and appraising value while minimizing downside risk. His decisions are based in part on management, growth prospects, return on equity and price-to-earnings as well as macroeconomic factors. He is an investor who seeks opportunities whether on the long or short side and believes in changing positions as information changes.
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SYM TRADE IT LAST %CHG
AMZN $499.00 -1.13%
AAPL $109.27 -1.00%
FB $88.26 0.12%
GOOG $600.70 -0.92%
TSLA $241.93 -1.48%

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