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RFID and M2M represent two large markets by themselves, both expected to grow dramatically over the next 10-20 years. Mix this growth with the competencies and expected continued growth of Google and there is a powerful mixture for explosive growth.This research includes an evaluation of RFID and M2M from a state of the industry perspective. This research identifies areas in which Google is poised to make a large impact within both RFID and M2M. This will have a profound effect on the existing ecosystem as well as create new opportunities for market development and expansion.
Target AudienceRFID and M2M professionalsIndustry market segments using RFID and/or M2MGoogle and their customers, partners, and competitors
Keywords: RFID, NFC, M2M, Radio Frequency ID, Machine to Machine Communications, Google, Google RFID, Google NFC, Google M2MOverview
Table of ContentsEXECUTIVE SUMMARY 5INTRODUCTION 6M2M EVOLUTION 8RFID IN A NUTSHELL 9RFID OVERVIEW 11READERS 11PASSIVE RFID TAGS 11SAW RFID TAGS 12SEMI PASSIVE RFID TAGS 12ACTIVE RFID TAGS 12FREQUENCIES 14READ/WRITE OPERATIONS 14ANALYSIS OF PASSIVE VS. ACTIVE RFID SYSTEMS 15Advantages of Passive RFID 15Inexpensive 15Form Factor 16Longevity 16Robustness 17Disadvantages of Passive RFID 17Range 17Perfect Identification Ratio 18Advantages of Active RFID 18Range 18Perfect Identification Ratio 19Disadvantages of Active RFID 19Expensive 19Operational Life 20Form Factor 20THE INITIAL RFID TECHNOLOGY FOR GOOGLE: NFC 22GOOGLE'S CURRENT FORAY NFC 23NFC IN ANDROID PHONES 24GOOGLE WALLET 24What is Google Wallet? 25Approaches to NFC payment solutions 25Embedded Solution 25Advantages / Disadvantages 26SIM based Solution 26Advantages / Disadvantages 26Secure Digital Card based Solution 27Advantages / Disadvantages 27Business Models 28E-Commerce 28Advertising 28VULNERABILTIES AND CONCERNS 28Android Technology Vulnerabilities 28POTENTIAL ATTACKS AND DEFENSE FROM AN NFC PERSPECTIVE 29FUTURE PROSPECTS OF GOOGLE WALLET 29Increasing Customer Base 29Google Wallet Physical Card 29Enhancing Security 29M2M OVERVIEW 31M2M 101: DEFINITION AND HISTORY 31M2M BUILDING BLOCKS 32M2M EVOLUTION 33THE MAJOR COMPONENTS OF M2M 34Wireless M2M Devices 35Wireless Modem 35Interface Board 35Wireless Transport of M2M Data to and from the Monitoring Facility 35The Back-end Operations and Support Infrastructure 36M2M SOLUTION BUILDING BLOCKS: A MORE IN-DEPTH VIEW 37The Machine The Customer Intends To Monitor And Control 38The In-Field Hardware Device Created By The Hardware Vendor 38Wireless Network 38The Back-End Server 38The Internet 38The Customer Facility For Monitoring And Controlling The Machines 38GOOGLE'S POTENTIAL IN M2M 39THE OVERALL POTENTIAL FOR M2M 39GOOGLE'S ROLE AND THE RELATIONSHIP TO M2M 39POTENTIAL FUTURE APPLICATION AREAS FOR GOOGLE IN M2M AND RFID 40FUTURE POTENTIAL APPLICATION AREAS 42Asset and warehouse management 42Automotive 42Case Study: Integration of Google Services with Automotives 43Integration of Google Maps 43Integration of Google Prediction systems 43Entertainment 44Google TV 44SWOT Analysis 44Building monitoring and control 45Environmental monitoring 46Integration with Google Earth Engine for Environment Monitoring 46Health care 46Google in Healthcare 47Why Healthcare? 47Competitors 47Microsoft HealthVault 47Discontinuing Google Health 47Military battlefield awareness 48Security and surveillance 48FUTURE RESEARCH 49Secure systems 49Embedded Operating Systems 49Groups Management 50Lightweight Signal Processing 50High-Data-Rate Sensors 51THE FUTURE OF RFID AND M2M 512012 AND BEYOND 51Growth Factors of M2M from 2011 and Beyond 52Telecommunication 52M2M Wireless and Consumer Products 53Asset Tracking and other M2M RFID Applications 54