It's no secret that other competitors are looking to expand their presences too. Tell us why it's a good time to be a Dunkin' Donuts franchisee.
Benson: It's a good time to be a Dunkin' Donuts franchisee because of the concepts that Dunkin' Donuts is -- a value proposition, that has a quality product at a valued price, a very attractive menu in the morning,
One of the other things is that Dunkin' has the benefit of being able to offer our developers multiple formats in which to enter a market. They can go in with freestanding locations with drive-through; an end-cap strip-center location with drive-through; they can go inline, possibly without a drive-through, in some of the dense urban areas. We can partner with gas-convenience chains. We find ourselves at Wal-Mart Stores (WMT) and grocery stores. All of those different concepts in that portfolio really allow the Dunkin' franchisee to be able to match the opportunity with a concept that fits the potential of that area.
It may be different from a lot of other concepts where it is pretty much a cookie-cutter
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