This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

First Preferred Mortgage Company Rebrands, Now Michigan Mutual, Inc.

PORT HURON, Mich., Feb. 5, 2013 /PRNewswire/ -- First Preferred Mortgage Company, a Port Huron, Mich.-headquartered full-service residential mortgage lender, announced today that it has rebranded and will now be known as Michigan Mutual, Inc. President and CEO Mark Walker made the announcement.

The company, founded in 1992, will effective immediately change its name to its wholesale division's brand name—Michigan Mutual, Inc.—and will be recognized nationally as one powerhouse mortgage company, serving home buying and refinancing needs, in addition to servicing a robust network of mortgage brokers, banks and credit unions through the company's expansive wholesale division.

The move is another chapter in the company's impressive growth story—as they have rapidly grown to more than 400 employees, from 100 employees in 2009. The company has also continued to expand its footprint nationally from its corporate locations in Port Huron and Southfield, Mich., with a network of wholesale and retail office locations—including community branches in Birmingham, Mich., Livonia, Mich., Plymouth, Mich., Brighton, Mich., and their most recently opened branch in St. Louis, Mo. In 2012, the company continued to grow and evolve and closed 10,882 residential loans totaling $1.83 billion dollars. At this critical turning point in the company's 21-year history, the company's leadership determined it was best to join its expanding enterprises under one brand name to better leverage marketing resources and create a stronger national presence.

"It made strategic business sense for us to unite our growing company under one brand name that embodies our deep pride in the state of Michigan as we continue our national expansion plan," said Walker. "Our mission is built on the fact that we are building a great company to serve our communities. For us, there was no better way to pave the path to our company's bright future than with this exciting brand change."

With the rebranding, Michigan Mutual, Inc. has also launched a new tagline—think bigger, expect more. The company's new brand can be explored at its website—mimutual.com.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs