This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Videology Partners With Korrelate To Bring Sought-after ROI Sales Data To Mobile Advertising

NEW YORK, Feb. 5, 2013 /PRNewswire/ -- Videology -- a digital advertising platform and solutions provider -- announced today that it has entered an exclusive agreement with Korrelate -- providers of the first census-based, privacy-sensitive link between digital marketing and product purchases -- to extend auto purchase measurement capabilities to mobile devices.

(Logo: http://photos.prnewswire.com/prnh/20130108/NY37257LOGO )

Through this partnership, Videology will be able to connect online in-stream video advertising, as well as mobile in-stream video and display advertising, to specific offline auto purchases.  In other words, advertisers will now be able to determine how many users who saw an advertisement -- whether online, or on a mobile device -- actually purchased a vehicle, and if so, the type of vehicle purchased, as well as how different engagement metrics influenced sales.

"When we purchased Collider Media and LucidMedia last year, we stated that our objective was to break down the silos between devices and formats, and measure media ROI holistically," said Scott Ferber, Chairman and CEO, Videology. "The work that we did with Korrelate in developing this cross-screen measurement solution is a tangible example of what our overarching strategy will mean for advertisers."  He added, "And in terms of the accountability that this solution now brings to mobile -- it's huge."

The capacity to more accurately track mobile-driven sales activity comes at an important time for auto marketers, with almost one-third of in-market auto shoppers now using a mobile phone as part of their auto shopping experience, according to an October 2012 study by J.D. Power & Associates.  The study states that in 2012, "31 percent of in-market vehicle shoppers have visited automotive websites via their smartphone, compared with 24 percent in 2011 and 17 percent in 2010. These same shoppers access third party sites and manufacturer sites at similar rates (69% and 68%, respectively). Additionally, more than one-half (53%) of these in-market shoppers access automotive content while physically at the dealership."

Videology has been working with Korrelate to help auto advertisers connect online in-stream video advertising to offline auto sales using vehicle data from Polk for more than a year, and to-date, the results have shown significant sales lift across a variety of scenarios. Perhaps even more importantly, the depth of insights that can be gleaned from Korrelate data can dramatically inform future campaign planning and media optimization. 

For instance, in a recent sales event campaign for a domestic automaker, the overall campaign drove a 10% sales lift across all models among those exposed to the campaign versus those not exposed.  However, further analysis showed a 20% sales lift for those exposed to a particular creative execution, and a 110% sales lift among those exposed to video ads on a particular premium content site, and a 120% increase for those exposed to the message 10+ times.

"The level of detail that we can offer auto advertisers as to the type of format, creative, sites and frequency levels that drive the greatest sales lift is invaluable to helping advertisers shape and drive efficiencies of future campaigns," said Dan Jaye, CEO of Korrelate. "The work that we did with Videology to extend these capabilities across mobile devices is the logical next step in the evolution of digital measurement.  But more importantly, it fills a growing need from our collective auto marketing clients."

About Korrelate

Bringing together online and offline data at scale, Korrelate (korrelate.com) goes beyond clicks and actions to provide actionable insights against online behaviors.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,880.36 -31.75 -0.19%
S&P 500 1,970.07 +0.12 0.01%
NASDAQ 4,462.9020 +20.2040 0.45%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs